Another month is over, 2011 is done. I hope your last month was as great as mine was. Let me tell you why.
If you are new to this series, let me explain it to you: Since Android is an open platform, I decided to be open about the income I’m making with my private Android apps too. In the last report I aimed to reach $3,000 for the last month. You will see if it worked out.
For all income reports, please click here.
Which Apps?
3D Invaders – about 167,000 installs (+29k), 17% active
AL Voice Recorder – about 538,000 installs (+51k), 24% active
AL Voice Recorder Ad Free – 853 installs (+37), 43% active
Droid-Blog.net Android App – 370 installs (+22), 18% active
SmsToSpeech full – 722 installs (+7), 40% active
More then 80 thousand new downloads in this month. The AL Voice Recorder crossed the half-million-border. Wow! Still, it’s download rates declined a bit at the end of the month but 3D Invaders’ downloads increased a lot.
What did I do?
I worked on some apps, no changes to the apps currently published
Advertising Stats
Here are some statistics from the two advertising networks I’m using, AdMob and Madvertise. Please read the second income report for an explanation of the following numbers.
AdMob:
Requests: 693.010 (+65k)
Impressions: 680,326 (+69k)
Fill Rate: 98.17% (+0.83%)
Clicks: 29.441 (+11.2k)
CTR: 4.33% (+1.36%)
eCPM: $2.52 (+$1.12)
House Ads: 1,343 (+778)
Adjusted Requests: 694,353 (+66k)
Adjusted Fill Rate: 97.98% (+0.73%)
Madvertise
As I’m not using house ads in madvertise, no adjusted requests and fill rates are shown here.
Requests: 1,287,724 (+175k)
Impressions: 206,705 (+41k)
Fill Rate: 16.05% (+1.22%)
Clicks: 10,132 (+2,463)
CTR: 4.90% (+0.25%)
eCPM: $10.32 (+$1.18)
Again a really nice increase in both networks. Especially the increase in CTR at AdMob surprised me positively.
How much?
Here’s what you’ve been waiting for. This time I’m trying to give you a even deeper overview by providing graphs of my income development:
Madvertise:
3D Invaders: ~$1,817.00
AL Voice Recorder: ~$319.29
madvertise Total: ~$2,136.29 (+$627.46)
madvertise income graph
AdMob:
3D Invaders: $625.94
AL Voice Recorder: $1,086.42
AdMob Total: $1,712.36 (+$854.14)
AdMob income graph
Market sales: ~$97.77 (+$10.75)
In-App purchases: ~$5.96 (-$2.23)
Total: ~$3,952.74 (+$1,481.96)
Almost $4k, a really awesome result!
What’s next?
Being able to reach this numbers again would be great. So I’m setting my goal for next month to the close mark of $4,000 for this next month.
Please feel free to share your own experiences and hints in the comments. Please also don’t hesitate to tell me if there is anything else you’d like to get some information about.
